Customer service is the most underrated, yet highly impactful function of your B2B business. Rightly done, it not only increases your brand value, it can create an additional marketing and sales engine for your business!
- Reduces cost of customer acquisition
- Increases lifetime value of the account
- Increase brand value
Customer reviews have become the order of the day. What better than to have a customer do the talking for you! The reward you gain for providing excellent customer service is that your customers will become brand promoters.
In a competitive market, it is illusory to think that the customer is yours onece sold to. Your competitors are calling out to him every moment and a slight slip on your part, and he can jump to them at the earliest exit. This is true in large ticket businesses too. And in such businesses, the risks are higher because the contract values are large.