This involves email marketing, publishing content, social media posting, and even ad campaigns. Marketing automation automates marketing activities eliminating the need for people in repetitive, operational tasks and releases time for more creative marketing activities. This not only improves efficiency, but can provide a more personalized experience for your customers. The technology of marketing automation reduces time, cost and resource utilization.
The beauty of marketing automation is that it is applicable to businesses of all sizes. Smaller businesses can save costs through automation and enterprise businesses can manage their overload of activities through marketing automation.