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5 ways to quickly generate leads

Lead generation often uses digital channels and has grown exponentially over the most recent years, from the rise of online activities to social techniques.  Because of the availability of a lot of information on the Internet and the trend to shop online for products and services, marketing teams experience the convenience and the competition in...

Why does outsourcing marketing make sense?

In today’s unpredictable economy, companies are trying to find new and innovative ways to keep the marketing momentum going and growing, while dealing with budget challenges and dramatic fluctuations in the market. Smart companies know that they can’t stop their marketing activities – especially if they plan on establishing long-term value in their business. So,...

Women in the Workforce

Management in companies used to be hesitant in hiring women in the workforce because of the demand on women’s time – balancing work at home and at the work place.  And taking time off from work to have children and look after them added to the management hesitancy.  But with the advancement of technology, help...

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